Brief: Find a playful way to encourage people who "borrow" other people's Netflix to subscribe on their own.
Insight: When people use other Netflix accounts, it spoils the subscriber's recommendations and can even lose their place in a show.
Big Idea: Spoil those users right back with greeting cards and e-cards that reveal major plot points in Netflix's most binge-able shows.
And we'll let people know with some Instagram Ads.
