A Direct Mail campaign that makes Senior Living feel like College again.
Art Direction by Carey Feng
We start by changing Sunrise's home page to feel like a college for senior citizens.
Then, we'll use direct email marketing, in the form of a Direct Response "Acceptance Letter" targeted at people who've visited the site.
When they "accept" their admission, we send them a welcome packet introducing them to our facility, our community, and our mascot, Goldie the Golden Raisin.
Say hi, Goldie!