The video was a full project collaboration with my entire class.
Brief: Create a fun, playful, way to engage people and convince them to stop using single use plastic straws.
Insight: Single use plastic straws are connected to a lot of obnoxious behavior.
Big Idea: Suck Responsibly. A video and microsite campaign that targets obnoxious behavior and connects them to single use plastic straws.
Posters highlighting our Sucky People