Brief: Find a way to position the Wendy's brand above drive-thru food to make it competitive with the fast casual establishments like Chipotle.
Insight: Wendy's was built on the principles of quality that came from Dave Thomas. He learned those principles from his Grandma Minnie.
Concept: We use Grandma Minnie as the face of a campaign of community and supply-based improvements.
In order to grow the audience, we'll start reminding Wendy's Twitter account about the importance of manners.
As well as a series of publicity grabbing experiential events:
