Brief: Find a creative way to reacquaint people with the usefulness of Yelp.
Insight: Going to a place you don't know can feel like stepping into another world.
Big Idea: Build and share Yelp reviews inspired by popular Sci-fi and Fantasy locations.
Yelp also has a reputation for negativity so we're challenging our reviewers to write positive reviews for the worst of these Sci-Fi and Fantasy locations.
These reviews will be displayed on a voting microsite and two winners will receive vacations to Croatia and New Zealand, the principle filming locations of Game of Thrones and Lord of the Rings.
